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Your Passion must run your Nonprofit
Refuse! Don’t give in. Don’t read the San Francisco Chronicle and get depressed. Too much depends on you and you have to be courageous, keep the faith and spread hope. You just don’t have a choice....
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How to Keep Online Donors
Today’s New York Times article on first time online donors shows that we don’t know the most rudimentary thing about online donor cultivation. In the words of Tobias Smith, director of online...
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Kill the Mission Statement
Yes, that’s right, kill your organization’s mission statement. Instead, express your mission in three words—four if you have to. Guy Kawasaki calls this a mantra, as good a name as any. You probably...
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Simply Donors No More and Email is still the Killer App
Qui Diaz, Beth Kanter and Geoff Livingston, conducted a survey to see if there is a future in online fundraising. Their conclusion is clear: Tremendous Opportunity for Nonprofits You can read Geoff...
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How to find Fundraising Email Opportunities
Steve Daigneault wrote a very insightful post at Frogloop about the new email strategy he put in place for Amnesty International. This generous article is worth a thorough read. The first thing Steve...
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Time to stop reading fundraising advice
< p>I was thinking about myself this morning. I know. I usually don’t do that, but this morning must have been special. Anyway, I was thinking about myself when I was fifteen years old. It was...
View ArticleIntroducing: the Future-is-Now Online Fundraising Ecourse
I am offering you a free ten part email course that gives you what everybody ought to know about raising money online. You can sign up right here. I am sure you know that direct mail fundraisers have...
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Stop Focussing on Your Organization!
There are days when I think the message is obvious and everybody understands it. But then you realize that is not true. Fundraisers will tell you that you are not raising money for your organization....
View ArticleVideo Introduction to Online Fundraising
This video gives the highlights of the online fundraising ecourse. You can get a good picture of the topics I cover. If you want more details, you can sign up of the full course here.
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The Next Generation of American Giving
This report by Convio, Edge Research and Sea Change Strategies explores how four generations of American donors give. The generations are Mature: Born before 1945 Boomers: Born between 1946 and 1964...
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